Masterminded our content strategy.
Top work by Hello Winston on our long-copy job. These guys listened to our brand story, grasped the brief quickly, masterminded our content strategy, and used simple and accessible language for a sophisticated topic.
In a 48-page book, they produced involved research and handy tips about different life stages such as singledom, marriage, having kids, renovating, running a business, retiring, managing superannuation, arranging insurance, budgeting and saving. Really, this was a piece of work that spoke about intelligent living. These folks turn financial-services speak into plain English and manage to connect to the heart of our “mum and dad” demographic. Not only did Hello Winston deliver, they were also enjoyable to work with. I recommend them wholeheartedly.